Because we have coeliac disease in the family, we are also dependent on gluten-free products. However, these are difficult to find in the display as they are poorly labeled. The "glucose-free" symbol is easily confused with the organic symbol of the same color. There are many glucose-free products in Migros that are not labeled as such (e.g. some chocolate, potato chips, etc.). It would be very helpful if products that do not contain glucose were also labeled in this way.
Hello Topomark, we were happy to discuss your request with our nutrition department. You can find our information sheet on gluten-free nutrition with lots of valuable information here. There you will also find a brochure entitled "Product list aha!", which contains an overview of all aha! certified products in the Migros range (not just gluten-free products). The brochure is updated periodically. You can also search for the current range of gluten-free products on the Migros product portal here. Select the filter function "Allergen claims" and click on "gluten-free". You will be shown certified products that are labeled "gluten-free". If you select a specific product, you can see its availability in the individual Migros stores. Most products can also be ordered online. Best regards, Mia
Guest
@Topomark: On the subject of "gluten-free", I recommend the CodeCheck app https://apps.apple.com/ch/app/codecheck-produkt-scanner/id359351047 https://play.google.com/store/apps/details?id=ch.ethz.im.codecheck&hl=de
In Germany there are often shelves where all gluten-free products can be found together. Please do the same at Migros! It would be better for me
In Germany there are often shelves where all gluten-free products can be found together. Please do the same at Migros! It would be better for me
Hello LarsR, thank you for your suggestion regarding a separate range for allergy sufferers. The people responsible for positioning the range told us that they had the same considerations in mind. That's why they carried out tests with the aha! product line in the past. Contrary to general belief, the trial proved unsuccessful. It turned out that the majority of customers could not find their way around. Apparently, it is easier to find your way around if all products belonging to the same category are arranged together. Nevertheless, we continued to work on the project and encountered further challenges: With a changeover, we would have to bear in mind that there are many foods that are suitable for both allergy sufferers and non-allergy sufferers. From this perspective, the items would have to be placed twice on the shelves. Another important point that should not be overlooked is that it is not only people who suffer from gluten intolerance, for example, who buy these products. A separate placement would be counterproductive for them. For this reason, we currently consider it most sensible to rely on clear product labeling. This applies to both the packaging and the shelves. Kind regards, Chloe
Hello LarsR, thank you for your suggestion regarding a separate range for allergy sufferers. The people responsible for positioning the range told us that they had the same considerations in mind. That's why they carried out tests with the aha! product line in the past. Contrary to general belief, the trial proved unsuccessful. It turned out that the majority of customers could not find their way around. Apparently, it is easier to find your way around if all products belonging to the same category are arranged together. Nevertheless, we continued to work on the project and encountered further challenges: With a changeover, we would have to bear in mind that there are many foods that are suitable for both allergy sufferers and non-allergy sufferers. From this perspective, the items would have to be placed twice on the shelves. Another important point that should not be overlooked is that it is not only people who suffer from gluten intolerance, for example, who buy these products. A separate placement would be counterproductive for them. For this reason, we currently consider it most sensible to rely on clear product labeling. This applies to both the packaging and the shelves. Kind regards, Chloe
I can understand the problems that would arise if the (gluten-free) products were separated, but color coding, as is common in Germany, for example, would be simple and sensible (not just aha products, but clear labeling for "gluten-free" products).
I can understand the problems that would arise if the (gluten-free) products were separated, but color coding, as is common in Germany, for example, would be simple and sensible (not just aha products, but clear labeling for "gluten-free" products).
Hello Topomark, thank you very much for your feedback and your understanding of our approach. I appreciate this very much. Chloe has told you in detail the reasons why we are refraining from a gluten-free section. This does not mean that we are not open to suggestions. I submitted your idea to the relevant specialist department. We will continue to pursue the issue. If necessary, we will make adjustments. I hope our efforts are in your interest. Kind regards, Tabea
