It's not just in Stäfa. Migros is now really going for cheap (Denner alone isn't enough?) and apparently wants to get rid of its organic-minded customers. The irony is that I still receive Cumulus coupons for organic products that are no longer available in my area (not even in MM stores). If Migros is good at one thing, it's scaring away customers who have been loyal for decades.
Migros' core competence has never been organic... I'm glad Migros is returning to the topic of price...
Coop wants to be the number one organic supplier. Fortunately, the days of switching fruit quark to organic just to desperately expand the organic range are over.