I came back from vacation yesterday and went shopping at Migros. I was shocked to see that the product colors had been changed. Now it's all white and gray on the shelves. All the joy has been taken off the shelves. I would like to know why? And now I have to read carefully when I want something, before it was always easy to read and clear. What a pity.
Hello JoeFrid6049, could you please specify which product range you are talking about? A photo would also be very helpful. Best regards, Alex
You still have to write what it's about - slides?
Foils, zip print bags, boring labels for vinegar cleaner, there are more, but I didn't feel like shopping any more.
I understand what is meant and have already noticed it. Product packaging very often loses its vibrancy during a redesign. Bright, bold colors are eliminated, and soft colors or gray are used instead. Illustrations on labels are also becoming increasingly rare. This is considered modern today. The colorful shopping world, which is mainly found in foreign supermarkets, no longer seems to be desirable in Switzerland. It remains to be seen to what extent this is conducive to the shopping experience and thus actually also to the interest of the supplier. As an example, the new design at Nature Clean: https://www.migros.ch/de/brand/nature-clean looks very unattractive to me, but that is of course subjective.
I understand what is meant and have already noticed it. Product packaging very often loses its vibrancy during a redesign. Bright, bold colors are eliminated, and soft colors or gray are used instead. Illustrations on labels are also becoming increasingly rare. This is considered modern today. The colorful shopping world, which is mainly found in foreign supermarkets, no longer seems to be desirable in Switzerland. It remains to be seen to what extent this is conducive to the shopping experience and thus actually also to the interest of the supplier. As an example, the new design at Nature Clean: https://www.migros.ch/de/brand/nature-clean looks very unattractive to me, but that is of course subjective.
No, I completely agree with you. A bit more pep would be desirable. I think Farmer, for example, is very successful
No, I completely agree with you. A bit more pep would be desirable. I think Farmer, for example, is very successful
A very good example. If the Farmer packaging were also "modernized", you could probably forget about impulse purchases.
