Migros is running a major advertising campaign "Own brands / branded products in Migros". On the sales front, however, own brands are difficult to find or not available at all in small store formats. See attached picture with Easter theme. Knorr and Thomy are dominantly presented. If the own brand is no longer available, you always get the same answer from customer service: "The demand for the item is too low, so it has been discontinued".
"The demand for the article is too small, so it has been abandoned".
Yes, that's funny. And I would bet that employees have to say this sentence at least as often as the question at the checkout: "Cumulus card?".
Imagine only being able to buy Citroëns at VW because the demand for VW is too small.
So in my store, Mirador is on sale...
It's also well known in Switzerland that Thomy Mayo is the most popular mayo.
So in my store, Mirador is on sale...
It's also well known in Switzerland that Thomy Mayo is the most popular mayo.
The most popular? Yes, in name. But also by far the most expensive with the biggest margin for retailers. Do a blind tasting with Thomy and the Migros, Aldi etc. own brands. The differences in quality are very small.
The most popular? Yes, in name. But also by far the most expensive with the biggest margin for retailers. Do a blind tasting with Thomy and the Migros, Aldi etc. own brands. The differences in quality are very small.
Exactly.
My favorite now is the M- Budget mayonnaise. I bought the much more expensive Thomy mayo for years, I don't really know why. Maybe simply because I associated mayo with Thomy? Advertising victim?
But now it's just too expensive for me (a lot of wear and tear in a 5-person household😅), so I switched to the budget version. It tastes exactly the same as the Thomy and the price is unbeatable!
Today's daily press reports that a first-class fan of foreign brands is leaving Migros.
Jörg "I would very much like to see Lindt with us" Blunschi*, who gambled away millions at Migros Zurich with expensive foreign adventures and recently graced the helm of Migros Aare as a reward, is packing up.
Just this week I thought to myself that as long as this person is at the top of "my" cooperative, I will avoid Migros even more than I already have.
But if there is a gradual rethink and a return to the lost and unrestrainedly denied Migros values... One can still dream. In any case, a good step!
* = see: https://www.20min.ch/story/bei-migros-gibts-bald-schoggi-von-lindt-und-toblerone-253921923290
