Hello In the last time one had seen again and again that Migros the new supermarket AG replaces more and more own brands by branded products and also new products which one introduces are branded products. My question would be only times how much own brands one would like to keep in the assortment? In former times it was 90%, but as it looks at the moment this will not be the case for a long time.
Supermarkt Ag has only recently been launched, so it hasn't decided anything with branded articles yet... rather the MGB... own-brand articles are good, and should be bought. What Migros' own brands lack is the pep... rather very boring varieties. I wish Migros would spice up its own-brand range like Albert Heijn...
Supermarkt Ag has only recently been launched, so it hasn't decided anything with branded articles yet... rather the MGB... own-brand articles are good, and should be bought. What Migros' own brands lack is the pep... rather very boring varieties. I wish Migros would spice up its own-brand range like Albert Heijn...
I think at least the brand products are being tidied up and put in the foreground and the own brands in the background as if they were ashamed of them. Nevertheless, you can see that many people are currently buying their own brands in Migros rather than branded products, yes the pep is missing but even coop or Lidl can produce super taste Liche own brands, it would work.
I think at least the brand products are being tidied up and put in the foreground and the own brands in the background as if they were ashamed of them. Nevertheless, you can see that many people are currently buying their own brands in Migros rather than branded products, yes the pep is missing but even coop or Lidl can produce super taste Liche own brands, it would work.
Migros keeps saying that its own brands will make up the majority of its product range. But there is very little evidence of this. Brands are being pushed and new brand products appear in the newsletter every week. 20 years ago, Migros was still known for copying good brands. Who remembers the imitation of Mars, Raider, Milky Way etc. I miss those days.
Hello Hassan2018, thank you for your contribution. The introduction of any external brand always causes internal discussions. We always check carefully whether it makes sense to add to our range. Every launch has to be approved by an internal committee. Expanding the Migros range with branded products should continue to be the exception. After all, we want to inspire above all with our more than 200 own brands. They are our DNA and this is what sets us apart. We still produce around 80 percent of our goods ourselves and can therefore offer good value for money and meet the tastes of Migros customers. In addition to a few external brands, we have continuously expanded and developed our own brands in particular in recent years, with better recipes, new products and in some cases even new own brands. That is and remains our focus. Best regards, Angela
