Replacement toilet brush head more expensive than a complete toilet brush!

WC-Ersatzbürstenkopf teurer als komplette WC-Bürste!

Dear Migros marketers and product managers:

The complete (!) MHOME toilet brush (white/black) costs CHF 2.95. If, for the sake of the environment, I want to buy your product Miobrill toilet replacement brush (white/black) to replace just the unscrewable brush head, I pay CHF 3.50 for it!

Do you ever do a reality check when pricing your products, or do you simply know your own range so poorly that such absurdities keep happening? Who is ever going to choose the more resource-efficient spare part when the full product alone is almost 20% cheaper? - Pure window-dressing, with the pretense of sustainability?

I had already denounced the same nonsense several times with sweet paprika in a jar and the corresponding refill bag (where the paprika is more expensive per gram unit in the refill than in the full product with glass packaging and plastic seal), but was always fobbed off with ridiculous marketing slogans as to why this makes so much "sense". No matter how you justify it, it doesn't MAKE sense! This is where you come into play, to intelligently give your products a price structure that is coherent for the end customer; be it by "artificially" adjusting the prices against each other until we consumers in front of the shelf don't think you don't have a plan!

People, please, make SENSE with your products and don't take us for fools who don't get it!

(Machine translation)

All replies (1)

M-Infoline

Hi Debonnaire, thank you for your honest feedback and for taking the time to write to us about these points. I understand your frustration - such price differences can be really irritating. Let's clear this up:

Toilet replacement brush head vs. complete brush: you're absolutely right, the price for the Miobrill toilet replacement brush head (CHF 3.50) is higher than the complete MHOME toilet brush (CHF 2.95). It appears that a mistake has been made here - the wrong item (Miobrill instead of MHOME) is labeled on the shelf. The correct price for the MHOME replacement brush head is CHF 2.50. It would be great if you could let me know the store so that we can correct this as quickly as possible.

Refill bag vs. jar: Here, too, we understand your question about pricing. The higher price of refill pouches has to do with the production costs. As they are less in demand than jars, the cost per bag is unfortunately higher. However, we are constantly working on optimizing our range and pricing to make more sustainable refills more attractive.

Your feedback helps us to rethink and address such points. Best regards, Mara

(Machine translation)

MHOME Toilet spare br.

3.5