What does Tuca have to do with the rainforest?

Famsl · 2022-12-10T17:18:54.666Z

Hello Community I tried the Coke Zero from Tuca today. Only because it says "Save the rainforest" on it. Otherwise I would have gone for the red classic. The drink has an extreme aspartame taste. It is also a little sweet. It's not my taste. But apart from that... I didn't see what the rainforest logo was actually for on the bottle. I then tried to find out on the internet what a sip from a Tuca bottle can "save" in the rainforest. I just couldn't find anything that would make an obvious connection. And Google usually knows everything. What exactly is the "Save the rainforest" logo all about? The rainforest probably didn't contribute much to the production of the Coke or Himbo variants. Or has it?

rengifo

2 years ago

Bodenseeknusperli

2 years ago

Edited

I just looked at it online and tried it again the other day and will definitely never drink it again. The aftertaste made me sick bahh. Back to the topic, you can't find any information about this "label" or what it has to do with Tuca. Meanwhile Tuca has ONLY 1 star ratings. It's exciting that Migros thinks you're so "valuable" when you give ratings, but no one cares about negative feedback for months. I'd be interested to know what Migros says about the (fake?) label? And no, it's not Raiforest Alliance with the frog because it's not listed there among the products that are labeled with it. Here's the label:

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This is called greenwashing to boost sales like so many other large corporations that are switching to the "green" wave on the label. Nothing is omitted to encourage customers to buy so that the cash register rings.

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M-Infoline

2 years ago

Hello Famsl, thank you very much for your contribution. First of all, I think it's a shame that you don't like the drink. We try to meet the needs and preferences of our customers in the best possible way with our range. However, we are faced with the challenge that, as we all know, tastes differ. I am sorry that our efforts did not bear fruit and that we were not able to convince you with the Tuca. I have of course passed your message on to the people responsible for the area. As far as the rainforest logo is concerned, I contacted the relevant specialist department. The "Safe the rainforest" logo is not a certified label. We want to use the label to draw consumers' attention to the fact that we are committed to preserving the rainforest. To this end, we support the "MyClimate" project. The latter offers income alternatives to prevent the deforestation of the rainforest on the Solomon Islands. Reduced deforestation reduces carbon emissions, promotes women's savings clubs and protects biodiversity. You can find interesting and exciting information on the website: www.myclimate.org. Further rainforest-related projects are planned for the coming year. I hope you find these lines informative and hope you enjoy reading them. Best regards, Tabea

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Nachtspalter

2 years ago

M-Infoline

2 years ago

Hello Famsl, thank you very much for your contribution. First of all, I think it's a shame that you don't like the drink. We try to meet the needs and preferences of our customers in the best possible way with our range. However, we are faced with the challenge that, as we all know, tastes differ. I am sorry that our efforts did not bear fruit and that we were not able to convince you with the Tuca. I have of course passed your message on to the people responsible for the area. As far as the rainforest logo is concerned, I contacted the relevant specialist department. The "Safe the rainforest" logo is not a certified label. We want to use the label to draw consumers' attention to the fact that we are committed to preserving the rainforest. To this end, we support the "MyClimate" project. The latter offers income alternatives to prevent the deforestation of the rainforest on the Solomon Islands. Reduced deforestation reduces carbon emissions, promotes women's savings clubs and protects biodiversity. You can find interesting and exciting information on the website: www.myclimate.org. Further rainforest-related projects are planned for the coming year. I hope you find these lines informative and hope you enjoy reading them. Best regards, Tabea

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Women's savings clubs?! Clubs where you can save on women?

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M-Infoline

2 years ago

Nachtspalter

2 years ago

Women's savings clubs?! Clubs where you can save on women?

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Hello Nachtspalter, thank you for your message. You can't do without women :-). It's about creating alternative sources of income. There are so-called "Woman's Saving Clubs" for this purpose. You can find more details here. Best regards, Tabea

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Nachtspalter

2 years ago

M-Infoline

2 years ago

Hello Nachtspalter, thank you for your message. You can't do without women :-). It's about creating alternative sources of income. There are so-called "Woman's Saving Clubs" for this purpose. You can find more details here. Best regards, Tabea

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Hi Tabea Thanks for the explanation and the link. It's a good and serious thing, these women's savings clubs. In German, the term still sounds funny... Have a nice weekend and best regards Nachtspalter

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Nachtspalter

2 years ago

Bodenseeknusperli

2 years ago

So to put it bluntly, this "label" of "save the forest" is really just window dressing. Leaving aside cross-references to other projects, this label is just a big, nice-looking nothing. Why are you doing this? And is that allowed? Isn't that customer deception?

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...especially as the logo of the "MyClimate" project mentioned by Tabea is also shown on the bottles, right next to the Rainforest logo. So if they belong together, both logos should be shown in the same frame.

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M-Infoline

2 years ago

Nachtspalter

2 years ago

...especially as the logo of the "MyClimate" project mentioned by Tabea is also shown on the bottles, right next to the Rainforest logo. So if they belong together, both logos should be shown in the same frame.

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Hello everyone, thank you very much for your contributions. I was happy to consult with the specialist department again in this regard. Yes, at the moment the two labels "Myclimate" and "Save the rainforest" could be combined. At the moment, "Save the rainforest" refers to the Myclimate project. However, the idea is that in future we will also include other rainforest projects (while retaining the MyClimate project), in which case the two logos will no longer be congruent. However, we cannot adapt the labels every time we have a new rainforest project. This would also not be ecological, as we would have to throw away a lot of packaging material. We are therefore sticking to the placement of the two different logos. Kind regards, Matteo

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Was hat Tuca mit dem Regenwald zu tun?

All replies (7)

All replies (7)