TASTEA - two products that run under the M-Budget brand, but do not appear in the usual M-Budget design. Very strange and unusual! This dilutes the brand and its cult status. According to the information provided, these two products were co-developed by the community - just like other products. Why not create a separate "M-Community" brand for such items? https://migipedia.migros.ch/en/120252000000 https://migipedia.migros.ch/en/120252100000
Many celebrities are currently marketing their own iced teas. And at very high prices, media spokeswoman Cristina Maurer told PilatusToday. "M-Budget doesn't need a 'celebrity' to sell iced teas. We create our own special iced tea together with our community. " Source: mentioned in the text: 02/03.12.2021 This is intended for younger customers, who were able to choose the design between Sticker Rush and Smiley Revival .
Hello Nachtspalter, thank you very much for your contribution. We are sorry that you are not impressed by the design of our Tastea! With the Tastea, we want to appeal to Generation Z customers in particular. Accordingly, we selected the design based on a vote in which 76,000 users took part. We were very happy to take your interesting suggestion to launch the "M-Community" brand to the specialist department. Kind regards, Matteo
