Why is the Schweppes product range only offered with chemical sweeteners? Surely the customer should be given the choice between sugar and chemicals and not be presented with a fait accompli. Or is this a method of selling the private label to the customer?
Hello welpi64, thank you for your question. Schweppes has decided to reduce the sugar in their drinks. They want to move closer in line with current health trends and the company's strategy to offer healthier products to consumers. Schweppes continues to develop their recipes as they reduce the sugar content in their entire product range. Schweppes strives for continuous improvement to meet the needs of modern consumers. The products thus continuously adapt to the needs of consumers. The company aims to reduce sugar content in all formulas in all markets while establishing a strong common positioning across Europe. Best regards, Chloe
