Rebranding Tangan customer-unfriendly | Products | Forum | Migros Migipedia

Rebranding Tangan customer-unfriendly

Rebranding Tangan kundenunfreundlich

The new packaging for Tangan films and pouches has been designed with the customer in mind. Stylishly pretty, but completely impractical and definitely not inclusive, as the packs are barely distinguishable at first glance. No quick grab on the shelf! And for people with visual or reading impairments, it's almost impossible to do without making a mistake! But the others don't want to spend minutes in front of the rack until they have found THEIR desired product either. Pretty design is all well and good, but practicality should be given higher priority. A complete mistake, dear Migros!

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