Dear Migros
I keep wondering who decides and determines this, and of course supply and demand also apply, meaning that we ourselves determine what is offered in stores. But Easter bunnies??! Before Carnival??
I already found it questionable to have carnival pastries on sale at almost the same time as Christmas cookies, but putting Easter products on display now is really over the top in my opinion.
It's always at the same time. If you don't want it, you simply don't buy it...
Easter is only six weeks away...
Hi Möri92
Thanks for your question.
Since Easter falls on a different date each year, the start of the Easter sale at Migros also varies. As a rule, the Easter range goes on sale around eight weeks before Easter. In 2026, Easter falls on April 5, so we will start selling the range around the beginning of February.
As with the Christmas business, production companies have particularly long lead times for manufacturing at Easter. We therefore need to allow sufficient time for the sale of the products. The Easter bunnies and chocolates will be on the shelves several weeks before the holiday. This allows us to satisfy customers who like to plan ahead, while also offering an attractive range for last-minute purchases.
Best regards, Marc
