Why does the UHT milk drink suddenly only have 1.5% fat and not 2.5% as shown in the current promotion? Shouldn't another color be used to draw attention to this? Previously 3.5% red (whole milk), 2.5% blue (drink). We have now bought the wrong milk.
1.5 or 2.5% I honestly don't really care, but it's true, the current promotion shown online is confusing. The box here also has 2.5% printed on it, see below (but in the store it says 1.5% correctly, I have the box here), but in the text it says 1.5% according to the product. Apparently they used old pictures. At Coop, the 12-pack promotion (my penultimate purchase) has always been cheaper than at Migros, precisely because the fat content has always been 1.5% instead of 2.5% as at Migros. Now, however, Migros has apparently also reduced the fat content, because according to the product overview, it now only offers milk with 2.5% fat as organic in plastic bottles. I can't say whether the price per liter has remained the same despite the reduced fat content. If so, that would be a hidden price increase.
https://www.migros.ch/en/product/204020600000
https://www.migros.ch/de/category/milchprodukte-eier-frische-ferti/milch-butter-eier/milch-milchgetranke/uht-milch
Hello MissMigi, thank you for your message. We have effectively made an adjustment to adapt to the market standard. We recommend the organic UHT milk with 2.5 % fat: https://www.migros.ch/en/product/204019500000?context=instore.
We have also effectively integrated an incorrect photo into the promotion. We will revise this for the next campaign and will gladly accept your input on a different color for easier recognition. Best regards, Chloe
Hello MissMigi, thank you for your message. We have effectively made an adjustment to adapt to the market standard. We recommend the organic UHT milk with 2.5 % fat: https://www.migros.ch/en/product/204019500000?context=instore.
We have also effectively integrated an incorrect photo into the promotion. We will revise this for the next campaign and will gladly accept your input on a different color for easier recognition. Best regards, Chloe
I'm also wondering why both milk variants are the same color. One of them used to be purple, or was that a different type of milk again?
I'm also wondering why both milk variants are the same color. One of them used to be purple, or was that a different type of milk again?
Hey Nachtspalter, funny, I had the same color in mind and maybe it was even the same article. But I can no longer find it in our overview. We probably had the product on offer a very long time ago. So I can't tell you whether it was a normal milk. We currently have this item in our range with violet and red: https://www.migros.ch/en/product/204023800000?context=instore. Best regards, Chloe
Hey Nachtspalter, funny, I had the same color in mind and maybe it was even the same article. But I can no longer find it in our overview. We probably had the product on offer a very long time ago. So I can't tell you whether it was a normal milk. We currently have this item in our range with violet and red: https://www.migros.ch/en/product/204023800000?context=instore. Best regards, Chloe
Hey Chloe
I've just had a look on the Internet. And lo and behold: I found what I was looking for:
https://www.migros.ch/de/product/mo/3122305
And in case the website doesn't work, here's a picture (it's Migros' own). I would be interested to know what the product managers have to say about the fact that they have given up the color difference.
Have a nice day
Night splitter
Hey Chloe
I've just had a look on the Internet. And lo and behold: I found what I was looking for:
https://www.migros.ch/de/product/mo/3122305
And in case the website doesn't work, here's a picture (it's Migros' own). I would be interested to know what the product managers have to say about the fact that they have given up the color difference.
Have a nice day
Night splitter
Hello Nachtspalter, oh you're good! I had a quick chat with the specialist department. She said that it's not a specifically different product. However, we have no longer stocked the purple variant since 2022. As we don't currently have any different fat-reduced items, the specialist department has still chosen the color blue for the product. Kind regards, Chloe
Hello Nachtspalter, oh you're good! I had a quick chat with the specialist department. She said that it's not a specifically different product. However, we have no longer stocked the purple variant since 2022. As we don't currently have any different fat-reduced items, the specialist department has still chosen the color blue for the product. Kind regards, Chloe
I also think it's unnecessary to change the color of the packaging when milk with a fat content of 2.5% is no longer available.
By the way: Price comparison for Milk UHT Drink 1.5%, 12 x 1 liter
Migros: CHF 15.30 instead of CHF 18.00
Coop: CHF 17.95 instead of CHF 19.80
It has to be said. But it could also have something to do with the price that the wholesalers pay the farmers.
