It's been several weeks since I've been able to find a 2-liter brick of cold tea... At the store, a sales assistant informed me that Migros was discontinuing production of the 2-liter IceTea bricks and that I could buy the plastic bottles instead. I was very surprised to learn of this change, and very unhappy! I confess I don't understand why the 2-liter cartons should be replaced by plastic bottles, especially as we're constantly told that plastic pollutes and that we should stop using it. Not to mention the fact that plastic bottles are much more expensive! What's more, in Switzerland we have very expensive taxes on rubbish bags, so why should we do away with the 2 lira cartons, which force consumers to buy smaller cartons or plastic ones that fill up our rubbish bags even more? Logically, Migros should have been motivating consumers to buy 2 lira cartons of IceTea, not doing away with them! ...and even less replacing them with plastic bottles. Why such an absurd, illogical and ill-considered change? I guess it's a financial question again... Make more money for big business and screw the planet and consumers' pocketbooks... After all, it's the best-selling cold tea and the most popular with consumers, so you might as well make more money! I think this is outrageous! Especially from Mirgos! The Duttweiler family must be turning over in their graves when they see what Migros is becoming, it's so sad! If the 2-liter packs are selling less well than the 1-liter packs, for the sake of our planet and consumers' finances, and also to keep in line with the Duttweiler family's logic, Migros should have lowered the price of the 2-liter packs to motivate consumers to buy them. Or even offer the possibility of 8-brick packs that are easy to transport. I'm pretty sure that if Mirgos had made it possible for consumers to buy cartons of 6 or 8 2-liter cartons of cold tea that could be easily transported, as is the case for 1-liter cartons, sales would have been much better and more profitable. I'm not the only one around me who really doesn't understand Migros' logic in doing away with 2-liter cartons of cold tea. As someone who easily buys more than 20 liters of Lemon Ice Tea a week, I have to admit that today I'm wondering whether I'm going to continue buying it. It would cost me far too much in garbage can liners and plastic bottles, and I really don't want to contribute to the destruction of the planet by buying plastic? It's a real shame, because this cold tea is really good and the 2-liter cartons were really affordable, and I'm not the only one who thinks so. Migros is going to lose some very good IceTea customers for a stupid decision.
All replies (3)
Hello RinaBK, thank you very much for your detailed message. We understand the points you have raised, and are happy to take a position on why we are no longer offering our cult Ice Tea in 2-liter cartons. Unfortunately, our 2-l production facility has become obsolete. And as the 2 l format is no longer common on the beverage market, it is very difficult and costly to obtain spare parts or replace the old production plant with a new one. This is why we (and, unfortunately, our customers too) will no longer be using 2-liter bricks in the Migros range of cold teas. Our cult Ice Tea is now available in lemon and peach varieties, as well as in Zero variants in 1.5-liter bottles or 6 x 1.5-liter multipacks. Our cult lemon iced tea is also available in a practical 4 x 1 l pack. We hope you'll find an alternative to the 2 l format to your liking. Best regards, Yann
Hello RinaBK, thank you very much for your detailed message. We understand the points you have raised, and are happy to take a position on why we are no longer offering our cult Ice Tea in 2-liter cartons. Unfortunately, our 2-l production facility has become obsolete. And as the 2 l format is no longer common on the beverage market, it is very difficult and costly to obtain spare parts or replace the old production plant with a new one. This is why we (and, unfortunately, our customers too) will no longer be using 2-liter bricks in the Migros range of cold teas. Our cult Ice Tea is now available in lemon and peach varieties, as well as in Zero variants in 1.5-liter bottles or 6 x 1.5-liter multipacks. Our cult lemon iced tea is also available in a practical 4 x 1 l pack. We hope you'll find an alternative to the 2 l format to your liking. Best regards, Yann
Thank you for your reply, but isn't Migros planning to replace all cardboard cartons with plastic bottles in the future? Or is it just the 2-liter bottles because of obsolete parts?
Thank you for your reply, but isn't Migros planning to replace all cardboard cartons with plastic bottles in the future? Or is it just the 2-liter bottles because of obsolete parts?
Hello RinaBK, thank you for your quick feedback. This change only applies to these iced teas. Best regards, Lea