Gummy bear alert!

Goeoenk · 2022-10-18T07:43:19.270Z

This can't be true! No more GOMZ gummy bears in Migros! The large GOMZ bears were by far the best gummy bears on the market! We even have German colleagues who used to stock up on GOMZ gummy bears in Switzerland. Now they have been quietly and secretly replaced by cheap mass-produced Haribo products, which are not even remotely as good as the great GOMZ bears! Of course, the world is not coming to an end because of bad gummy bears, but it is getting a bit gloomier. And that in these otherwise already rather gloomy times. I'm in favor of starting a small uprising here against Migros' stupid marketing. We want our big GUMZ bears back!

Goeoenk

I'll add to my alarm: does anyone know whether the gummy bears are no longer produced by the manufacturing company, or whether they are sold under a different brand name in other stores?

(Machine translation)

pfeffer

Unfortunately, Migros is also employing more and more theorists who have 0.0 idea about the sales front.... It is precisely these people who make these decisions! Because with the Haribo products that can be bought everywhere, Migros is in an extreme price war....., so they will have to sell about 20-30 times more Haribo (than Gomz) in order to achieve the same gross margin as before....., but unfortunately the bosses don't realize that......😡😭😱

(Machine translation)

Nachtspalter

pfeffer

Unfortunately, Migros is also employing more and more theorists who have 0.0 idea about the sales front.... It is precisely these people who make these decisions! Because with the Haribo products that can be bought everywhere, Migros is in an extreme price war....., so they will have to sell about 20-30 times more Haribo (than Gomz) in order to achieve the same gross margin as before....., but unfortunately the bosses don't realize that......😡😭😱

(Machine translation)

Haven't noticed yet? It's all about filling the whole of Migros with branded goods - regardless of whether it works or not,

(Machine translation)

Guest

Nachtspalter

Haven't noticed yet? It's all about filling the whole of Migros with branded goods - regardless of whether it works or not,

(Machine translation)

Sad but it's the truth, to be honest I no longer feel comfortable shopping at Migros. 😞 😔

(Machine translation)

curley

pfeffer

Unfortunately, Migros is also employing more and more theorists who have 0.0 idea about the sales front.... It is precisely these people who make these decisions! Because with the Haribo products that can be bought everywhere, Migros is in an extreme price war....., so they will have to sell about 20-30 times more Haribo (than Gomz) in order to achieve the same gross margin as before....., but unfortunately the bosses don't realize that......😡😭😱

(Machine translation)

This is clearly the case with the theorists. And the effect is devastating. Migros could actually only make it with its own brands (and its budget products, which are often not own brands). The more it reduces its range to goods that are available everywhere, the less chance it has of surviving against Lidl, Aldi and whoever else might come along in the future. Coop seems to have noticed this too, the bonprix range seems to be getting wider and wider and most of the products are excellent. This new ploy of no longer offering countless products in many M and MM stores is also counterproductive. Instead, they are filling meters of racks with a single third-party product - a Migipedia employee called this a "wide range" when someone complained about it here. I'm still laughing now, the theorists don't even learn the right terms anymore. An M employee told me that customers should be educated to go to the big MMMs. THAT is so out of date! I know - and knew at least 10 years ago - countless young people who not only don't have a car but also don't have a driver's license. Out of conviction. I do drive a car, but I hate these monster centers. Dutti's Migros trolleys that drove to the countryside would be a better idea. But since Migros is now widely represented, it's cheaper to simply maintain the range everywhere, i.e. to listen to the employees who know the needs of their customers. That's how it worked until about a year ago and it was successful. Well, Migros will be getting a new boss next year, so maybe someone with common sense will apply for the job. It remains to be seen whether he will be able to get the regional theorists under control. Isn't Migros planning major job cuts? I have some suggestions for the selection process 😁

(Machine translation)

Magnoliapower

curley

This is clearly the case with the theorists. And the effect is devastating. Migros could actually only make it with its own brands (and its budget products, which are often not own brands). The more it reduces its range to goods that are available everywhere, the less chance it has of surviving against Lidl, Aldi and whoever else might come along in the future. Coop seems to have noticed this too, the bonprix range seems to be getting wider and wider and most of the products are excellent. This new ploy of no longer offering countless products in many M and MM stores is also counterproductive. Instead, they are filling meters of racks with a single third-party product - a Migipedia employee called this a "wide range" when someone complained about it here. I'm still laughing now, the theorists don't even learn the right terms anymore. An M employee told me that customers should be educated to go to the big MMMs. THAT is so out of date! I know - and knew at least 10 years ago - countless young people who not only don't have a car but also don't have a driver's license. Out of conviction. I do drive a car, but I hate these monster centers. Dutti's Migros trolleys that drove to the countryside would be a better idea. But since Migros is now widely represented, it's cheaper to simply maintain the range everywhere, i.e. to listen to the employees who know the needs of their customers. That's how it worked until about a year ago and it was successful. Well, Migros will be getting a new boss next year, so maybe someone with common sense will apply for the job. It remains to be seen whether he will be able to get the regional theorists under control. Isn't Migros planning major job cuts? I have some suggestions for the selection process 😁

(Machine translation)

Very well written Curley 👍

(Machine translation)

Goeoenk

curley

This is clearly the case with the theorists. And the effect is devastating. Migros could actually only make it with its own brands (and its budget products, which are often not own brands). The more it reduces its range to goods that are available everywhere, the less chance it has of surviving against Lidl, Aldi and whoever else might come along in the future. Coop seems to have noticed this too, the bonprix range seems to be getting wider and wider and most of the products are excellent. This new ploy of no longer offering countless products in many M and MM stores is also counterproductive. Instead, they are filling meters of racks with a single third-party product - a Migipedia employee called this a "wide range" when someone complained about it here. I'm still laughing now, the theorists don't even learn the right terms anymore. An M employee told me that customers should be educated to go to the big MMMs. THAT is so out of date! I know - and knew at least 10 years ago - countless young people who not only don't have a car but also don't have a driver's license. Out of conviction. I do drive a car, but I hate these monster centers. Dutti's Migros trolleys that drove to the countryside would be a better idea. But since Migros is now widely represented, it's cheaper to simply maintain the range everywhere, i.e. to listen to the employees who know the needs of their customers. That's how it worked until about a year ago and it was successful. Well, Migros will be getting a new boss next year, so maybe someone with common sense will apply for the job. It remains to be seen whether he will be able to get the regional theorists under control. Isn't Migros planning major job cuts? I have some suggestions for the selection process 😁

(Machine translation)

I can imagine that they want to "educate" people to go to the big centers. For the smaller needs, there are the Migros petrol station and train station stores, where, nota bene, the price level is completely different from a normal M or MM. So it's better to focus on very large or very small units. The middle ground is being increasingly successfully plowed by the competition from Lidl and Aldi. This strategy can also be seen in another light: the M and MM stores are often located at good addresses in town centers. There, of course, you can earn more with real estate businesses than with a mostly single-storey store building with associated outdoor parking spaces. I very much hope that this trend will not continue.

(Machine translation)

Federwolke

curley

This is clearly the case with the theorists. And the effect is devastating. Migros could actually only make it with its own brands (and its budget products, which are often not own brands). The more it reduces its range to goods that are available everywhere, the less chance it has of surviving against Lidl, Aldi and whoever else might come along in the future. Coop seems to have noticed this too, the bonprix range seems to be getting wider and wider and most of the products are excellent. This new ploy of no longer offering countless products in many M and MM stores is also counterproductive. Instead, they are filling meters of racks with a single third-party product - a Migipedia employee called this a "wide range" when someone complained about it here. I'm still laughing now, the theorists don't even learn the right terms anymore. An M employee told me that customers should be educated to go to the big MMMs. THAT is so out of date! I know - and knew at least 10 years ago - countless young people who not only don't have a car but also don't have a driver's license. Out of conviction. I do drive a car, but I hate these monster centers. Dutti's Migros trolleys that drove to the countryside would be a better idea. But since Migros is now widely represented, it's cheaper to simply maintain the range everywhere, i.e. to listen to the employees who know the needs of their customers. That's how it worked until about a year ago and it was successful. Well, Migros will be getting a new boss next year, so maybe someone with common sense will apply for the job. It remains to be seen whether he will be able to get the regional theorists under control. Isn't Migros planning major job cuts? I have some suggestions for the selection process 😁

(Machine translation)

"... a Migipedia employee called it a "wide range" when someone criticized it here. I'm still laughing now, the theorists don't even learn the terms properly any more." So really, the "wide range" thing is quite simple: present the same item in the rack as wide as possible in several rows and at the same time claim that there isn't enough space in the store for other items and that customers would otherwise be overwhelmed. Every child understands this Migros strategy ;-)

(Machine translation)

Dragonball

Federwolke

"... a Migipedia employee called it a "wide range" when someone criticized it here. I'm still laughing now, the theorists don't even learn the terms properly any more." So really, the "wide range" thing is quite simple: present the same item in the rack as wide as possible in several rows and at the same time claim that there isn't enough space in the store for other items and that customers would otherwise be overwhelmed. Every child understands this Migros strategy ;-)

(Machine translation)

Well, look at Mercadona's strategy... They have also reduced x variants in their stores and don't offer every product in 5 variants. This has enabled them to cut costs and then reduce prices. This is how Mercadona has always done very well in Spain in recent years. We live in Switzerland and sometimes not in Germany (I have to tell myself that). Germany, for example, serves 83 million customers -- the wider range is more worthwhile there than in 8.5 million Switzerland

(Machine translation)

Nordebansi

Yes, the XXL gummy bears have made their way as far as Denmark, and we are also very disappointed that they have simply disappeared from the range without a trace. Last summer there was a supply shortage. A real shame. Thanks for your contribution. Greetings from the north

(Machine translation)

Gummibärchen-Alarm!

All replies (10)

All replies (10)