Hello
As a child in Tangier, I often went to the neighborhood store with my cousins to buy frozen strawberry yogurt. It was always a highlight in summer: refreshing, delicious and healthy thanks to the calcium. Today, I wonder why Migros couldn't offer its classic yogurts - in all flavors - as a frozen version, ready to enjoy.
This idea has many advantages:
It builds on the nostalgia and simplicity of Migros yogurts, which have been popular for generations.
It is in line with the trend for healthy and refreshing snacks, especially in summer.
The investment required would be minimal, as it would only involve adapting an existing product and using the existing cold chain.
All popular flavors (strawberry, apricot, vanilla, blueberry, etc.) could be offered - providing variety and appeal.
These products could even be sold via the new Migros vending machines - practical and innovative, for example in train stations, schools or shopping centers.
I'm convinced that Migros frozen yogurts would go down well with young and old alike and could add an original and fresh touch to your product range.
What does the community think?


