Hello dear Migros
One idea would be to get new varieties from Frey soon, as there haven't been any new varieties for a while.
My ideas:
Frey chocolate with biscoff (already available in Spain)
Frey chocolate with pretzel pieces
Frey Chocolate Spekulatius Winter Edition
Frey Chocolate Vanilla Gipferl Winter Edition
In general, a range with winter and summer varieties would be cool. Frey season like the yogurts have. Then you could always try new flavors.
Ritter Sport, Milka and co are already doing this successfully.