This is how you drive long-time Migros customers to other stores like Aldi or Denner. Is this proactive marketing for competing stores? Whoever made this decision is doing Migros a massive disservice! So if I want milk at the old price and my brand of milk isn’t available at Migros anymore anyway, I’ll just switch stores. (What’s next to disappear and get more expensive—butter?)
Sorry, I used to like Migros, but that was a very bad decision.