Every year at the end of January, it's the same story. You walk into a Migros store and find yourself standing in front of a huge promotional area for Chinese New Year. This inevitably raises the question: how many Migros customers actually celebrate Chinese New Year that such a large promotional area needs to be dedicated to this exotic festival?

What specific benefit does this have for the majority of Migros customers?

Instead, Migros should use this prominent space to offer its customers attractive, affordable, and truly relevant deals on everyday products that they know and need.

As it stands, the whole thing seems to be organized in a way that misses the mark in terms of actual needs.