Migros could fill a gap in the market with a beard shampoo under its own brand. Migros, which is known for its wide selection and high quality, is currently lacking a suitable product. More and more men are attaching importance to the care of their beard, but the range currently offers hardly any specialized products. A beard shampoo would be a useful addition, as it takes into account the specific needs of beard hair and skin. With an own brand, Migros could not only meet demand, but also create an attractively priced range. The advantage would be that Migros could offer an affordable but high-quality product that stands out from expensive brands. It would also be a useful addition to the range and appeal to customers who trust Swiss products. The success of other own brands shows that Migros can be bold with new products. With a beard shampoo, the chain could further expand its market position and offer customers a new grooming option. What do you think?