I know there are already a few posts on this topic. But because I simply find Migros’ strategy scandalous, I’m taking the liberty of writing another post about it.

It is absolutely customer-unfriendly that one of the most popular milk varieties—a staple for many Migros customers for years—simply disappears from the shelves overnight and is replaced by more expensive organic and Heidi varieties.

No wonder more and more loyal customers are switching to Coop, Lidl, or Aldi.