In local supermarket chains in the USA, there are an oversized number of protein bars everywhere, as well as in gas stations.

When I look at the meager selection of protein bars in Switzerland, I usually switch to Powerfood.
Above all, not everyone is a fan of the sponsor brand. There are also hardly any low sugar bars in the range. Not even in Sportxx can you find the Questbar bars that are known worldwide.

A selection of Questbars and power bars such as Lenny&Larrys or Powercrunch would be a great addition. What's more, the local sports market is growing all the time.