More and more, Migros is replacing products that could only be found at Migros with "branded" products that can be found everywhere, and at higher prices. For example, Ellen Amber 18 den. tights at fr. 4.95 have now been replaced by the more expensive "essential" tights. The same applies to out-of-stock products: suggestions often include organic or branded products. Similarly, there used to be a very good Total stain remover to add to laundry detergent (green bottle) which is no longer referenced but replaced by the very expensive Vanish products for an effect no better than the others. I think you'll all have such an example.