In Switzerland, Starbucks coffee R-style cafés are expanding rapidly in major cities.

Why doesn't Migros create its own cafés, for example an m-budget café, etc.?

Migros could also make a café on a particular canton's theme every month of the year, like a café valaisan with apricot aroma ;-)

I think it would be great to go and have a drink at the Migros coffee and then go shopping at the Migros.