I would like to see a new product addition to the "Terrasuisse" brand for chicken meat. Something similar to Coop's "Naturafarm" brand, where the chicken meat comes from animal-friendly free-range farming.
Migros currently only offers the "Optigal" and "Bio" brands.
Organic is good but expensive. And Optigal uses meat that comes from "animal-friendly" barn rearing with a conservatory, which in my opinion is still not right because the animals still don't have any outdoor exercise. That makes me wonder whether it's really animal-friendly...