Chocolate from Germany!?↵Who wants chocolate from Germany with M-Classic on it? Then please use the original products. So that you can recognize them immediately! 😤 Great, always looking in the small print.↵↵I'll go to Lidl/Aldi even more! It doesn't matter anyway.↵Excerpt from the↵Sonntagszeitung:↵↵.......↵The boss Armando Santacesaria, who took over in the summer, is not only streamlining costs, but also the in-house range, says a retailer expert. Migros stores are increasingly turning to producing only those products that generate attractive profits. The selection of products in the stores should not shrink. Migros is therefore buying cheaper goods from Switzerland and abroad, not just chocolate.↵ Santacesaria, who joined Migros from the US Kellogg Group, is also reorganizing structures. Chocolat Frex has been without a company manager for a year.......↵↵Will Migros now also be in a similar situation?↵↵https://www.blick.ch/news/wirtschaft/475-gesetzesverstoesse-in-einem-monat-allein-in-der-region-bern-coop-laesst-angestellte-zu-lange-arbeiten-id15722275.html
All replies (9)
5 years ago
That's why everything is changed with new companies, products are changed in the recipe or given a new appearance, products disappear and new ones come with a new name and worse recipe (e.g. M-Budget salt sticks now M-Classic and everyone thinks they're horrible)............... I'm also going more and more to Aldi or Lidl!!!
5 years ago
5 years ago
That's why everything is changed with new companies, products are changed in the recipe or given a new appearance, products disappear and new ones come with a new name and worse recipe (e.g. M-Budget salt sticks now M-Classic and everyone thinks they're horrible)............... I'm also going more and more to Aldi or Lidl!!!
It's exactly what they wanted to avoid. Customers are running away. Why are they doing it this way? Lidl is doing a massive amount of Swiss, which is annoying because I suspect that's only the case until they reach a certain size. They can't stand that in the long term, not with the prices. But it has a lot from Switzerland, in super quality, so it's clear what's happening. And when I see what the fruit and vegetables look like... Mass and no class. Freshness is on the decline! Hello, fill up the kiwi, take the pallet, tip it over, done. No wonder the fruit has been bruised more and more often lately. I know this kind of work, for example when there is a shortage of staff. Do they also save on staff? I no longer feel as comfortable in Migros as I did a few years ago. You get the feeling that something is lurking everywhere. The cross at the front at the back from abroad doesn't work at all.
5 years ago
Yes, this article almost shocked me - how can you get so much wrong in terms of marketing? I'm a Migros customer and buy there partly because of the own brands, so I expect M-Classic products to be manufactured by a Swiss company if possible. If this is not the case, Migros loses its Swissness and therefore a key argument for buying there, I can then go straight to the (cheaper) discounter from DE ... - Migros, please wake up!
5 years ago
5 years ago
Yes, this article almost shocked me - how can you get so much wrong in terms of marketing? I'm a Migros customer and buy there partly because of the own brands, so I expect M-Classic products to be manufactured by a Swiss company if possible. If this is not the case, Migros loses its Swissness and therefore a key argument for buying there, I can then go straight to the (cheaper) discounter from DE ... - Migros, please wake up!
Hello @BrunoS13 Thank you for your message. We offer various chocolates from different brands at a very attractive price-performance ratio. We transparently disclose on all our products where they were made. The vast majority of chocolate available in Migros comes from Switzerland. If you stand in front of the chocolate shelf in your Migros store and look at where the sweet temptations are made, you will notice this. In individual cases, however, suppliers may not have sufficient production capacity due to special compositions (e.g. 27% whole nut content) of the chocolate or the quantities we require, so we resort to alternatives from abroad. Whenever possible, we source the chocolate for our own brands from Switzerland. Around 70 percent of the food in Migros stores comes from Switzerland. In the fresh produce section, this percentage is much higher in some cases. As Swiss agriculture can only supply around 60 percent of the population with its own produce ("self-sufficiency"), the high percentage at Migros is all the more remarkable. Best regards, Sebastian
5 years ago
5 years ago
Hello @BrunoS13 Thank you for your message. We offer various chocolates from different brands at a very attractive price-performance ratio. We transparently disclose on all our products where they were made. The vast majority of chocolate available in Migros comes from Switzerland. If you stand in front of the chocolate shelf in your Migros store and look at where the sweet temptations are made, you will notice this. In individual cases, however, suppliers may not have sufficient production capacity due to special compositions (e.g. 27% whole nut content) of the chocolate or the quantities we require, so we resort to alternatives from abroad. Whenever possible, we source the chocolate for our own brands from Switzerland. Around 70 percent of the food in Migros stores comes from Switzerland. In the fresh produce section, this percentage is much higher in some cases. As Swiss agriculture can only supply around 60 percent of the population with its own produce ("self-sufficiency"), the high percentage at Migros is all the more remarkable. Best regards, Sebastian
Thank you, Sebastian, for the feedback. Of course I understand that not everything can come from Switzerland. But still, with THE CH product such as chocolate, in combination with the "M-Classic" label, it's marketing suicide for Migros, I simply don't want to see chocolate from Germany here (in combination with M-Budget I would still have a little understanding, here the price is what counts for the consumer).
5 years ago
5 years ago
Hello @BrunoS13 Thank you for your message. We offer various chocolates from different brands at a very attractive price-performance ratio. We transparently disclose on all our products where they were made. The vast majority of chocolate available in Migros comes from Switzerland. If you stand in front of the chocolate shelf in your Migros store and look at where the sweet temptations are made, you will notice this. In individual cases, however, suppliers may not have sufficient production capacity due to special compositions (e.g. 27% whole nut content) of the chocolate or the quantities we require, so we resort to alternatives from abroad. Whenever possible, we source the chocolate for our own brands from Switzerland. Around 70 percent of the food in Migros stores comes from Switzerland. In the fresh produce section, this percentage is much higher in some cases. As Swiss agriculture can only supply around 60 percent of the population with its own produce ("self-sufficiency"), the high percentage at Migros is all the more remarkable. Best regards, Sebastian
Exactly the same answer as in my post!!! Long live ctrl+c!
5 years ago
5 years ago
Exactly the same answer as in my post!!! Long live ctrl+c!
@indios: And Ctrl+v! :) Best regards Sebastian
5 years ago
Hey guys, wake up! You keep reading under the product reviews: "Should be cheaper." Last year, there was great rejoicing when Migros lowered the prices of our favorite products ("ours" is not the same as "mine"). Yes, what did you expect? M-Classic seems to be the new M-Budget in smaller pack sizes in order to meet the growing cheap-is-awesome mentality, even in rich Switzerland. In other words: Those who shout "cheap, cheap!" also get cheap delivery. On the other hand, anyone who appreciates the value of food and is prepared to pay fair prices for it will still find what they are looking for at Migros. Even if I don't agree with everything in the product range streamlining of the last few years, the sack is being beaten here on the subject of chocolate, although the donkey is actually meant. So it's better to take a look at your own nose... And yet you can certainly question Migros' strategy of really wanting to please everyone. Perhaps it would be smarter to leave the low-cost sector to the competition and concentrate on basic Swiss values (the separation from Globus at the other end of the price segment shows that this is possible). But as long as you think you have to fight with the competition for every tenth of a percent of sales (be it through cheap goods, but also by cannibalizing your own products with branded goods that you can get everywhere else), it won't work. So don't be surprised if Migros' reputation suffers more and more as a result.
5 years ago
5 years ago
Hey guys, wake up! You keep reading under the product reviews: "Should be cheaper." Last year, there was great rejoicing when Migros lowered the prices of our favorite products ("ours" is not the same as "mine"). Yes, what did you expect? M-Classic seems to be the new M-Budget in smaller pack sizes in order to meet the growing cheap-is-awesome mentality, even in rich Switzerland. In other words: Those who shout "cheap, cheap!" also get cheap delivery. On the other hand, anyone who appreciates the value of food and is prepared to pay fair prices for it will still find what they are looking for at Migros. Even if I don't agree with everything in the product range streamlining of the last few years, the sack is being beaten here on the subject of chocolate, although the donkey is actually meant. So it's better to take a look at your own nose... And yet you can certainly question Migros' strategy of really wanting to please everyone. Perhaps it would be smarter to leave the low-cost sector to the competition and concentrate on basic Swiss values (the separation from Globus at the other end of the price segment shows that this is possible). But as long as you think you have to fight with the competition for every tenth of a percent of sales (be it through cheap goods, but also by cannibalizing your own products with branded goods that you can get everywhere else), it won't work. So don't be surprised if Migros' reputation suffers more and more as a result.
Well, you could take the cheaper things from Denner. And if you could also collect Cumulus there... And Lidl isn't cheap everywhere either - just look in the meat refrigerators. The prices there are quite similar to anywhere else. I've found baked goods surprisingly good and surprisingly cheap so far. Our 2 bakeries, which are pretty damn good, have recently slowed down. Mütschli are getting smaller and smaller and taste (bought at 6:30, eaten at 6:40) a bit stale like baked. I had a really bad experience at Lidl in Germany. Maybe they're saving money or they've changed for the better, but Lidl - I still have the scandal with the employees in my head and I wonder how things are going now?