.... I am a "Migros child" through and through, so to speak, I was brought up to be a "Migros child". It's just that the original has been lost a little in recent years. More and more brand-name products are replacing the actual Migros range that we used to love so much.
Many of Migros' own brands are disappearing from the shelves and I end up with the same things I can buy in the Coop, Denner, Volg, etc.

I found these own Migros brands, many of which were produced in Switzerland, to be the very special thing about Migros. Even today !!!

I hope that this company philosophy is maintained and that the branded products do not take over in the range.