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Migros focuses on alcoholic beverages and smoking oasis in Bern

Migros setzt in Bern auf Alkoholika und Raucheroase

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Migros is launching a major culinary offensive in Bern and is also focusing on alcoholic beverages and smokers' oases. Migros has developed the new gastronomic concept for the Bern market hall and has registered 16 new gastronomic formats. All trademark applications provide for the sale of beer and other alcoholic beverages. Migros has also registered a wine bar concept ("Weinkontor") and a smoker's lounge ("Smoker's Lounge").

http://www.presseportal.ch/de/pm/100009535/100802001

The orange giant is breaking with one of the principles of founding father Gottlieb Duttweiler. He did not want any alcohol or tobacco products in his stores.

Migros' patent offensive is linked to the CHF 8 million renovation of the Bern market hall, as a spokeswoman for the Migros Aare cooperative confirmed to the Handelszeitung.

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