M-Budget disappears, where is Dutti's basic idea?

M-Budget verschwindet, wo bleibt Duttis Grundgedanke?

8 years ago

I have noticed that in many stores, more and more M-Budget items are gradually being removed from the range.
Apparently, profit comes before "good and cheap" and before "affordable for everyone"!
Dutti used to be, today profit counts above all else. Too bad!
A ray of hope: Aldi and Lidl (with their great own brands) are pushing into towns and villages, so perhaps (hopefully) the Migros management will soon return to Dutti's basic idea and offer the entire M-Budget range, all cult products, "good and affordable", everywhere again, even in train stations and small branches.

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All replies (3)

eventus

8 years ago

Edited

There is not unlimited space in the stores. Why should all M-Budget items be available everywhere if products from other (own) brands are more popular? After all, and fortunately, Migros is not a discounter!

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Guest

8 years ago

There is no shame in being a discounter or shopping at a discounter. Most consumers can't help but shop at discounters because there's so much month left at the end of the money.

Quote Eventus:
--- After all, Migros is not a discounter ---
True, today it really isn't. But in Dutti's day, it was an unparalleled hard discounter. My parents' and grandparents' stories about the "young" years of Migros complete the picture in the Migros books.
Today, Migros should return to its roots, become cheaper and offer more domestic products. Its goal should not be even higher profits, but more customer proximity and a greater sense of home. These are values that are appreciated by customers, values that they reward with loyalty. That alone will save Migros from breaking its neck one day when Aldi and Lidl really step on the gas. Tesco is currently struggling with this and Tesco is much more powerful than Migros.

http://www.tagesanzeiger.ch/wirtschaft/unternehmen-und-konjunktur/die-neue-angst-vor-der-aldisierung/story/10721127

Global Powers of Retailing 2016
1st place Wal-Mart (USA)
2nd place Costco Wholesale (USA)
3rd place The Kroger (USA)
4th place Schwarz Group (Lidl, Kaufland...)
5th place Tesco (UK)
6th place Carrefour (F)
7th place Aldi (D)
8th place Metro (D)
...
40th place Migros (previous year 38th place)
43rd place Coop (previous year 50th place)

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eventus

8 years ago

I have nothing against good discounters and also nothing against good, cheap products. (In fact, many M-Budget products are so good that I would buy them even if they were more expensive).

However, you should consider where the margins are and whether the sale of expensive products allows Migros to also offer M-Budget. And all these products in stores with excellent infrastructure, in the best locations, with qualified, fairly paid staff, good service, etc.

Many customers want to shop cheaply, but not in cheap stores!

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