"Major distributors don't negotiate hard enough"

Prices in Switzerland have fallen by seven percent since 2015, but the price difference compared to other countries has continued to rise. The "Consumer Forum" is calling on wholesalers to exert more pressure in price negotiations with suppliers and to remove overpriced products from their range.
A delisting of overpriced products is the right means of exerting pressure to bring suppliers who demand excessively high prices to their senses. This is the opinion of Dominique Roten, spokesperson for the Swiss Consumer Forum.
However, this means of exerting pressure is still used far too little in price negotiations. Roten criticizes the fact that Switzerland is still a high-price island two years after the fall of the euro.

Coop: "Discontinuation is a double-edged sword"
When asked by the SRF consumer program "Espresso", wholesaler Coop confirmed that it regularly negotiates purchase prices with suppliers. According to press spokesman Urs Meier, negotiations are "tough but fair".
Coop had already banned branded products from the shelves in 2011 and 2015 in response to failed negotiations. Some of these were later reintroduced to the range at a lower price. However, the threat of delisting is the "last resort", as this step puts a considerable strain on the business relationship.
Migros spokeswoman Monika Weibel is also blowing the same horn: "We have already threatened to delist products during negotiations with suppliers, and in exceptional cases we have even removed products from the shelves," says the Migros media officer.
However, they want to be able to offer consumers the most popular brand products as permanently as possible. Nevertheless, it cannot be ruled out that this "last trump card" will be played again in exceptional cases.

"Lidl has made good on its threat"

The discounter Lidl has also carried out the threat of delisting. Its corporate communications department confirmed to "Espresso" that it had banned all Nivea products from its shelves at the end of 2015. "Business relations with Beiersdorf Schweiz AG have been suspended for over a year," Lidl wrote at the request of "Espresso".

The Nivea producer is tight-lipped: "The business relationship is based on trust". For this reason, no statements are made to the public.
The discounter "Aldi" is also reluctant to provide information and does not want to give any details about the price negotiations. What is and remains certain is that wholesalers will continue to be cautious about discontinuing products, as it is precisely strong-selling products that attract customers to their own stores despite their inflated prices.

Source: and interview
http://www.srf.ch/sendungen/kassensturz-espresso/grossverteiler-verhandeln-zu-wenig-hart-2