The marketing is making a big thing for a long-lasting item. Does anyone know what the point of a limited version with an ocean-bound plastic bottle is? Is there no usable material on the beaches after this? Boo!
Loading...
All replies (11)
2 years ago
Perhaps also because the product is more expensive, and demand is being looked at first... (as far as I can see 30 rappen )
2 years ago
gff. marketing, as artificial scarcity means that a customer is more likely to buy the product so as not to miss out.
2 years ago
Dragonball
2 years ago
Perhaps also because the product is more expensive, and demand is being looked at first... (as far as I can see 30 rappen )
certainly has no connection
2 years ago
Edited
Anyway, I'll grab a bottle like this and leave it around randomly when guests are present. How cool is that? 😅
2 years ago
Hello Nickname99, thank you for your question. With this launch, Migros is actively committed to combating plastic pollution of the oceans and wants to gain new experience with ocean-bound plastic as a packaging material. If the product meets with a positive response, we will include it in our standard range. Kind regards, Chloe
2 years ago
M-Infoline
2 years ago
Hello Nickname99, thank you for your question. With this launch, Migros is actively committed to combating plastic pollution of the oceans and wants to gain new experience with ocean-bound plastic as a packaging material. If the product meets with a positive response, we will include it in our standard range. Kind regards, Chloe
Basically, I think it's commendable to make a bottle out of "ocean plastic". But why make another bottle to throw away instead of offering a refill bag? Refill bags save about 60% plastic. They could also be made from ocean plastic.
2 years ago
Yoliboli
2 years ago
Basically, I think it's commendable to make a bottle out of "ocean plastic". But why make another bottle to throw away instead of offering a refill bag? Refill bags save about 60% plastic. They could also be made from ocean plastic.
The bottle is not meant to be thrown away, but should be returned to Migros for bottle recycling.
2 years ago
I saw it today and thought, hey, they're donating a part of it to clean up the plastic-polluted waters, but that's not the case. You simply pay more for a product that is already available in orange, again in plastic. Sorry Migros, but every product in plastic should be made from recycled material anyway, and I find it almost cheeky to ask for even more money for it. For a partial donation, as mentioned, I would have bought the bottle immediately
2 years ago
Evolet
2 years ago
I saw it today and thought, hey, they're donating a part of it to clean up the plastic-polluted waters, but that's not the case. You simply pay more for a product that is already available in orange, again in plastic. Sorry Migros, but every product in plastic should be made from recycled material anyway, and I find it almost cheeky to ask for even more money for it. For a partial donation, as mentioned, I would have bought the bottle immediately
The matter is simple. It's about production costs. Limited editions are more expensive to produce than the standard item. In addition, (this) recycled material is more expensive than new material and probably not available in sufficient quantities for Migros' needs. Then there is quality, constant quantity, etc. Not as easy as some do-gooders think. Therefore limited, therefore more expensive. Imagine if the 100,000 orange bottles were made with expensive recyclate. Price increase or earn less. Unfortunately, everyone wants to be sustainable but doesn't want to pay more.
2 years ago
Nickname99
2 years ago
The matter is simple. It's about production costs. Limited editions are more expensive to produce than the standard item. In addition, (this) recycled material is more expensive than new material and probably not available in sufficient quantities for Migros' needs. Then there is quality, constant quantity, etc. Not as easy as some do-gooders think. Therefore limited, therefore more expensive. Imagine if the 100,000 orange bottles were made with expensive recyclate. Price increase or earn less. Unfortunately, everyone wants to be sustainable but doesn't want to pay more.
Anyone who can read would have read the last part and understood that some people would pay 2.00 or 2.50 instead of 1.30 if it was justified and part of it went back to, for example, cleaning the sea. I think it is clear to everyone that there is enough profit margin on all products and that production costs are covered even at low prices. So anyone who comes up with such an excuse that sustainable has to be expensive probably has little idea of manufacturing and production costs