Migros is running the "Generation M" advertising campaign with lots of promises to protect our environment. I think this campaign is really good.
However, the fact that customers are now only rewarded with loyalty points (2x or 5x cumulus vouchers) for large purchases of 100 or more and not for reaching a certain purchase limit within 2 months, as was previously the case, does not fit in with this concept at all.
As a customer who does practically all her shopping by bike and rarely makes large purchases, I feel so disadvantaged! Because even a relatively small amount every day adds up to a lot in 2 months (as the saying goes: even small cattle make a lot of muck).
So now only large purchases, which are forced to be made exclusively by car, are rewarded.
How does this fit in with Generation M?