I have suggested this product before, but Migros is sleeping on my side.
Chia are currently THE SUPERFOOD! with their high content of omega 3 and 6 and lots of protein, they are currently all the rage in the drugstores.
Unfortunately, chia seeds are only available at drugstores and organic retailers, and at a very high price.
Aldi Suisse ran a promotion a few weeks ago and they were completely sold out within two days.
I recently saw on the Hofer Facebook page (Aldi Austria) that they even have convenience yogurts (yogurt, plus chia seeds and flavors) on offer.
Why do the product managers/category managers at Migros need people, some of whom are university graduates, but they don't manage to bring such trendy products onto the market as quickly as possible?
Why do they still manage to get rejected products (such as the Dönerbüx loser and Hugo- Velierer) onto the shelves....