Hello dear Migros,
In order to launch even more successfully in the popular chia market, I recommend that you include the "Chia Pod" line in your range.
Even if you missed out on the skyr trend, unlike Coop you already have chia seeds in your range.
Hofer (aka Aldi Austria) already has the Aldi Pods in its range. They also have chia bread rolls in their range.
The Chia Pods are available in the following varieties: Mango, Blueberry, Vanilla-Cinnamon, Banana etc...
They have no added sugar and are also RAW... This means that extreme vegans who do not eat processed products can consume the products.
At Hofer the cup costs 2.49€.... an ok price for Switzerland would be 2.95sfr...
http://salatwerkstatt.de/chia-pod-im-deutschen-handel/
At Hitzberger there are currently chia puddings (mango) on sale for 6.50fr, they taste great!!!
All replies (1)
Guest
Hello EEnergy
Thank you for your suggestion about the different chia products. At the moment we are still observing how popular chia products are in Switzerland.
In Austria and Germany, these products have been around a little longer, which is why there are already more variations of them. In Switzerland, the awareness and popularity of chia is not yet as widespread.
However, the introduction of additional chia products is certainly not out of the question.
Kind regards
Tanja