I admit it, the title of this post could be misunderstood at best. But it's curiosity that drives me to ask you this question. So, why do you rate our products? The Migros community, i.e. you, are extremely diligent. In 2021, you wrote 178,662 reviews. For the most part, you are satisfied or even very satisfied with our products. You gave our products 5 stars in 67.3% of all reviews and 4 stars in 16.4%. Thank you very much for the top ratings for Migros supermarket and specialist store products. But you didn't just find words of praise, as the 1-star ratings follow in third place. In 6.4% of all reviews, you only gave our products one star. We would also like to thank you for these honest reviews. Because our product managers can learn a lot from them.Your ratings are our motivationEvery day, the community team emails the product ratings, questions and answers from the past 24 hours to around 260 Migros product managers, their industrial operations, employees in the sensory teams and marketing managers. The product images and ratings are displayed in the email - a bit like Instagram. Those responsible can quickly get an overview of the community activities of the last day. If a product appears several times with poor ratings, this is a reason for the product managers to take action themselves. Such feedback can be used, for example, to improve recipes or review production. Important to know: A recipe change or a change of supplier does not happen overnight. For example, packaging has to be adapted or products have to pass a storage test. That's why I'm calling on you: Have a little patience if not all products with a bad rating can be improved overnight. And now back to my question from the beginning: What motivates you, drives you to rate our products? Kind regards Philipp
All replies (9)
For me, there are two motivations when I rate a product: 1. the product is important to me, but it is bad (or the packaging is impractical), and I want it to be improved. The more or less poor rating is also justified accordingly. 2. the product means a lot to me because I find it exceptionally good and it is only available in Migros, and I want it to stay that way. A 5-star rating should help to ensure that it does not fall victim to the next product range adjustment (as unfortunately happens far too often...). I find such ratings particularly important for lesser-known products, because perhaps my rating will make other users aware of it and give it a try. For me, at least, it's sometimes the case that I become curious and get to know something new because of reviews. However, an "mmmhhhhmmm" or a thumbs-up symbol as a comment alone is not very suitable for this ;-)
I rate so that other customers become aware of products that I like or also ask for them and so that Migros knows that the product is popular - I want my favorites to remain in the range and be offered in many stores. In the case of negative reviews, I hope that a product will be revised or removed from the range altogether.
For me, there are two motivations when I rate a product: 1. the product is important to me, but it is bad (or the packaging is impractical), and I want it to be improved. The more or less poor rating is also justified accordingly. 2. the product means a lot to me because I find it exceptionally good and it is only available in Migros, and I want it to stay that way. A 5-star rating should help to ensure that it does not fall victim to the next product range adjustment (as unfortunately happens far too often...). I find such ratings particularly important for lesser-known products, because perhaps my rating will make other users aware of it and give it a try. For me, at least, it's sometimes the case that I become curious and get to know something new because of reviews. However, an "mmmhhhhmmm" or a thumbs-up symbol as a comment alone is not very suitable for this ;-)
It's exactly the same for me :-).
That when I buy it again I know what I thought of it last time and that others can read what a product is like before they buy it.
Hello Philipp_MigrosToo private, you scored a goal against yourself. It happens when you're not in the business, like the two of us. Best regardsFrederica
I don't rate very often, but when I do, it's when I particularly like it in the hope that it sells well and is attractive for others to try so that it stays in the range. Currently it was the Vegan Asia Noodle Salad with "Chicken" where the meat was by far the best of all the meat substitutes, and I hope it will be available to buy. So really, by FAR the best consistency and taste. Or then especially negative in the hope it will be revised if many see it that way, which happens very rarely. Skyr, for example, it took SO long for the sugar to be removed in large quantities that I have long since found a replacement in other stores. But yes. Sometimes things happen and that's why there's motivation.
Do you mean this salad here? https://produkte.migros.ch/v-love-asia-noodlesalat I also like it very much, dear @migros do you no longer stock it at Neudorf Cham?
I rate for three reasons: To 1. promote really good products (and protect them from the Migros shelf broom - which unfortunately doesn't always work), 2. to name bad products and make Migros and customers aware of certain aspects (e.g. taste, ingredients, quality, packaging, price, etc.) and 3. to tell Migros my suggestion for improvement for products that could be improved, if I would buy the product in principle but it has potential for improvement.
I NEWENGLAND2020 have been a fan of Migros since the first Migros in Basel and it is important to me to rate the articles from Migros!