Favorite products

Angie1 · 2023-01-28T20:34:56.560Z

Dear M management In recent months, I've been annoyed time and again by the lack of Migros classics or "currently unavailable" M-Budget products. Instead, expensive brand-name products have found their way into the stores, which are just as available at other major distributors. I used to do regular bulk purchases at Migros out of conviction, but now I only go to Migros sporadically for certain products. Unfortunately, Migros is losing its identity and, as a result, more and more customers. When will the purely profit-oriented strategy be abolished?

Dragonball

Then post what it's about...now I'm hardly any smarter than before...

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Wasdenn

I feel the same way, but at least you don't have to go to Migros because that's the only place you can find your favorite products. You can get Haribo on every corner, Ovi, Lindt chocolates and the original Coke too, and Migros is also adapting in the cosmetics sector...... In short: For "Migros kids" to cry about!

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M-Infoline

Wasdenn

I feel the same way, but at least you don't have to go to Migros because that's the only place you can find your favorite products. You can get Haribo on every corner, Ovi, Lindt chocolates and the original Coke too, and Migros is also adapting in the cosmetics sector...... In short: For "Migros kids" to cry about!

(Machine translation)

Hello Wasdenn, thank you very much for your contribution. In view of your description, I understand your disappointment. The introduction of any external brand always causes internal discussions. We always check carefully whether it makes sense to add to our range. Every introduction has to be approved by an internal committee. Expanding the Migros range with branded products should continue to be the exception. This is because we want to maintain our price-performance advantage with our more than 250 own brands. However, the Swiss retail trade is currently under severe pressure. For example, we have noticed that although many customers do their shopping at Migros, they are switching to kiosks or other retailers for certain brands, such as Haribo, Ovomaltine, etc. This has prompted us to change our selection. This prompted us to expand our selection to include certain items. As space on our shelves is limited, it was essential that we had to give up others. Naturally, I passed on your message to all the departments involved. They are happy to take up the issue as part of the next product range revision. I hope my efforts are in your interest. Kind regards, Tabea

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Kimbi_2

I am of exactly the same opinion. I don't buy overpriced branded products when there are cheaper ones available. After all, many product tests have already shown that the quality of branded products is no better. You simply pay a lot of money for the name and the expensive advertising (including TV advertising). If many customers were to avoid the branded products, things might change. Migros may also no longer want to produce its own products and prefer to be dependent on the large corporations. But there is still the much cheaper competition. Thank goodness customers have rejected the sale of alcohol.

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Magnoliapower

Kimbi_2

I am of exactly the same opinion. I don't buy overpriced branded products when there are cheaper ones available. After all, many product tests have already shown that the quality of branded products is no better. You simply pay a lot of money for the name and the expensive advertising (including TV advertising). If many customers were to avoid the branded products, things might change. Migros may also no longer want to produce its own products and prefer to be dependent on the large corporations. But there is still the much cheaper competition. Thank goodness customers have rejected the sale of alcohol.

(Machine translation)

Should the inclusion of brands remain an exception? Is today already April 1st 😂

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Nachtspalter

M-Infoline

Hello Wasdenn, thank you very much for your contribution. In view of your description, I understand your disappointment. The introduction of any external brand always causes internal discussions. We always check carefully whether it makes sense to add to our range. Every introduction has to be approved by an internal committee. Expanding the Migros range with branded products should continue to be the exception. This is because we want to maintain our price-performance advantage with our more than 250 own brands. However, the Swiss retail trade is currently under severe pressure. For example, we have noticed that although many customers do their shopping at Migros, they are switching to kiosks or other retailers for certain brands, such as Haribo, Ovomaltine, etc. This has prompted us to change our selection. This prompted us to expand our selection to include certain items. As space on our shelves is limited, it was essential that we had to give up others. Naturally, I passed on your message to all the departments involved. They are happy to take up the issue as part of the next product range revision. I hope my efforts are in your interest. Kind regards, Tabea

(Machine translation)

"The expansion of the Migros range to include branded items should continue to be the exception." But there is absolutely no sign of this. Rather the opposite is the case. For all own-brand products, it is said all the time that demand has been too low - and then, come hell or high water, third-party brands are shoveled onto the shelves. No wonder people no longer shop at Migros, but go to the competition. I do the same. As a matter of principle, I don't buy other brands at Migros - that's what all the other suppliers are there for.

(Machine translation)

Lieblingsprodukte

All replies (6)

All replies (6)