The other day I bought the new fall jam plum-apple-lavender. A look at the ingredients showed me that it contains just 0.1% lavender, which is not even half a gram. I would therefore say that the lavender is out of place in the picture and in the name. Otherwise you might also have to include the water and/or sugar in the picture so as not to list all the other ingredients, as these are better represented in the jam. In any case, the name of a product should also be taken into account in future so as not to mislead consumers.