I always find it a bit difficult to find a new toothbrush. The packaging says soft, for example, and then when I get home I realize that the bristles aren't so "soft" after all.

That's why I think it would be great if there were also unpacked and assembled toothbrushes (or their heads) on the toothbrush shelf where you could test the hardness of the bristles with your finger. Perhaps this could be implemented somehow? :)