Why is Yoghurt Belle Hélène currently available in two versions, Classic and Saison (with minimal differences in composition)?
Why is Yoghurt Belle Hélène currently available in two versions, Classic and Saison (with minimal differences in composition)?
Quite simply, so that there is no more room for something completely different that you can't get anywhere else. For example, the organic apple and pear yogurt that was discontinued three years ago.
With such duplications (this is just one example I've just noticed), Migros is invalidating its own popular argument of "too little shelf space". Our beloved 250g yoghurts for stirring are still available, different brand, different store.