As a diligent yogurt consumer, I am amazed at the still extremely high sugar content. This topic has been widely discussed for some time now, but there have been no noticeable changes. Now there are always "new" yogurts - but only in 150 gram tubs. Why are the pots getting smaller and smaller? Of course, or rather annoyingly, the price is the same as for a 180 gram pot :-(
You've provided the answer yourself. It's called price optimization! It always annoys me when I see that the content is getting less and less but the price is the same, if not higher.
Hello @jajajaja
Thank you for your post.
The topic of sugar reduction is also on our radar. That's why we introduced the YOU 100Cal yogurt line some time ago. These yogurts contain a total sugar content (lactose, fructose and added sugar) of just 9g per 100g, which is at least 30% less than conventional yogurts. We also offer the Léger and Bifidus 0% lines, which contain no added granulated sugar. We have also recently introduced the Kokos Coyog products, which are made completely without added sugar and sweeteners.
We are constantly working on reviewing the sugar content in our existing yogurt range and reducing it where possible. For new products, we make sure that they are already developed and produced with a lower sugar content.
We can provide you with the following information on cup size. We are seeing a trend towards smaller portions. In order to meet as many customer requirements as possible, we offer yogurts in different sizes of 500g, 180g, 150g and 120g.
It is crucial for us to offer an attractive price/performance ratio. To ensure that the price per sales unit remains attractive even for more special and expensive recipes, we are increasingly focusing on smaller sizes.
Kind regards
Angela
thanks for the m-infoline answer. but it sounds very impersonal and like a sample answer, full of empty phrases - which i think is a shame....
well, which customers would like a smaller cup? are there any figures, surveys etc. to back this up?
i don't want bifidus but i would like 180 grams in the pot and no added sugar. will my path now inevitably lead me to the coop to buy hirz yogurt or will my customer needs also be met?
Hello @jajajaja, thank you very much for your open feedback.
Under no circumstances is it in our interest to send you an answer with empty phrases. I have of course consulted the yogurt professionals. They told me that older people in particular appreciate the smaller cups because 180 grams is too much for them. I can answer your question as to whether you need to buy Hirz yogurts with a clear no. I am happy to recommend our Léger yogurts, which have no added granulated sugar and are available in a 180 g pot:https://produkte.migros.ch/sortiment/supermarkt/lebensmittel/milchprodukte-eier/joghurt-joghurtdrinks?q=L%C3%A9ger
I hope you find your favorite among them! Best regards, Richi
"Under no circumstances is it in our interest to send you an answer with empty phrases."
@M-Infoline: Then why do you do this in every second post? At the moment, you either send copy & paste answers or some irrelevant comments from so-called "community managers" who have no idea whatsoever about the subject matter. Any intern would probably know how to respond to customers better than the Migipedia team.
So I've given up at Migros. It's not worth getting a spoonful dirty for 100g of yogurt. I now only buy from the competition. So much for your profit maximization, dear Migros
