Dear product decision-makers.
Please coordinate with marketing. The topic of sustainability and the environment should also be lived. I don't need 5,000 new sports pitches if we produce 10,000 times more household waste.
What is it all about? The packaging HK Hauskonditorei uses is lush and large, ends up in household waste and also takes up space in the paid-for bin liner. It is not an improvement in any respect ...
Since the cakes with cream are big sales drivers, it is probably not necessary to generate added value with "golden" packaging and earn 40 centimes more.
Greetings
a Migros fan