Dear Migros
Could you please—just like you did with Nutri-Score, which really nobody needs—create a vegetarian label? Ideally, one that can be scanned so people can check whether a product is simply “meat-free” or “free of rennet, beef broth, etc.” (which would still be a form of vegetarian) or completely vegan?
I always find it difficult to tell, and it’s not clear from the ingredients list, but it’s important to me.
Hi Kaugummi22, for our private-label products, we’ve decided to use the V-Label to identify vegetarian or vegan products. The V-Label is an internationally recognized and protected trademark. You can find more information on the official Swissveg website: https://www.swissveg.ch/de/v-label_allgemein.
Please note that not all products suitable for a vegan or vegetarian diet carry the V-Label. However, certification makes the most sense for processed products, where it’s not possible to determine suitability for a vegetarian or vegan diet based on the ingredient list alone. Ultimately, though, it’s a matter of marketing to decide which products or product groups are worth the effort of certification.
Regarding ingredient lists and components, we have a one-page guide on additives on our website, which also describes the origin of the additives (animal-based / plant-based): https://help.migros.ch/hc/de/sections/31294644137490-Merkbl%C3%A4tter-Ern%C3%A4hrung
Products sold under the “Migros-Industrie” brand are generally produced using plant-based or synthetic alternatives. Best regards, Susi
Hi Kaugummi22, for our private-label products, we’ve decided to use the V-Label to identify vegetarian or vegan products. The V-Label is an internationally recognized and protected trademark. You can find more information on the official Swissveg website: https://www.swissveg.ch/de/v-label_allgemein.
Please note that not all products suitable for a vegan or vegetarian diet carry the V-Label. However, certification makes the most sense for processed products, where it’s not possible to determine suitability for a vegetarian or vegan diet based on the ingredient list alone. Ultimately, though, it’s a matter of marketing to decide which products or product groups are worth the effort of certification.
Regarding ingredient lists and components, we have a one-page guide on additives on our website, which also describes the origin of the additives (animal-based / plant-based): https://help.migros.ch/hc/de/sections/31294644137490-Merkbl%C3%A4tter-Ern%C3%A4hrung
Products sold under the “Migros-Industrie” brand are generally produced using plant-based or synthetic alternatives. Best regards, Susi
It’s a shame that in many products, good, healthy ingredients like butter have been replaced with vegetarian alternatives. These are often less healthy—such as hydrogenated fats—which then require butter flavoring to recreate the taste of butter. That’s why I avoid products with the V-Label whenever possible.
On top of that, there’s a fee for using the V-Label, which makes the products more expensive. I don’t understand why Migros doesn’t develop its own vegetarian logo and invest the savings in a higher-quality product.
