I've just gone vegan, or am trying to go vegan.
I think shopping is quite a change. Migros could position itself wonderfully by labeling an entire REgal as vegan and all soy products, special milk, oat cream, etc. could be found there.
I think it would fit perfectly into the Generation M strategy and I'd come back to Migros instead of running to the health food store.
Why don't you do a pilot in a few stores? I would be delighted!
The answer from Migros in the FAQ should also cover your question.
"The topic of blockfacing (grouping all allergy products together on one shelf) comes up again and again.
We can tell you the following about this:
Migros is organized as a cooperative. This means that not all products are equally available in all regions of Switzerland. Due to the different product ranges, the distribution/management of a "special shelf" would be enormously complex.
Our products with the Migros aha! label are optimized for various allergenic ingredients, for example not only gluten-free, but also lactose-free, dairy-free, nut-free, etc. They are chilled, non-refrigerated, non-dairy and non-allergenic. They are chilled, unrefrigerated or frozen, which makes it extremely difficult to combine everything on one shelf.
We stock products with an overall aha! product appearance (aha! logo, vertical yellow "tail" with information on intolerance triggers) but also some that are aha! certified and carry the aha! label but are sold under a different main brand (so-called co-branding). These items are not only bought by those affected, but also by customers without intolerances.
Classic examples of such aha! co-branded items are the two gluten-free farmers (cornflakes and blueberry/blackberry) and the lactose-free Rapelli ham, the gluten-free organic cornflakes and the organic fruit muesli as well as some dairy products. These items must continue to be placed with the normal range. Customers without intolerances will therefore look for these products in their usual place and not in the allergy range. For block facings, we would therefore have to place some products twice (on the special shelf and with the conventional products) and there is no space for this in the stores. What we do make sure of, however, is that we group all aha! products on the shelf within a product area."
Greetings
Istanbul
As a coeliac sufferer, I would refuse to look for everything on a particular shelf. Or to put it another way: I like the fact that I can find "my" products exactly where I would look for them if I didn't have the problem. I also buy other things anyway.
But I would be happy if Migros would label the allergens better. At Coop, for example, it always says "Contains milk, egg" - so every vegan knows that this product is not for them. At Migros, you always have to look for it in the list of ingredients. A clear declaration like this would really be an improvement.
Guest
Hello MegaStar,
Thank you for your idea to list allergens more clearly on the packaging. There are more and more people who find out that they have food intolerances or who decide to change their diet. There are different methods to help these people find the right products for them. A lot has already happened in this respect and there are already labels, for example, that help people to find out more quickly whether products are suitable or gluten-free if they have problems with allergens, for example. I would be happy to pass on your request for an even more precise declaration to the product managers.
Best regards,
Antonia, Migipedia team
