And yet another product developed by customers is removed from the range

Und wieder ein von den Kunden entwickeltes Produkt aus dem Sortiment gekippt

This one here: https://migipedia.migros.ch/en/111719900000-archived-1#qanda-1167581

It seems to be a common fate of these customer developments staged by Migros with a lot of cock-a-doodle-doo that they are removed from the range after one to two or at most three years. It's all along the lines of: we'll make a big deal of it if we let customers have their say and then secretly take these products away again. That's how you make friends, honestly!

And really, I'm fed up with the same old blah-blah about too little space. I was in two different stores yesterday and today and looked in vain for these buns, there would have been more than enough space for these little packets. So another product less, which was just so practical for single-person households. As the alternatives are only available in packs of 6, the competition will be happy to receive more purchases from loyal Migros customers.

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All replies (5)

smartcoyote

The one about insufficient customer demand (= not enough sales for Migros) is probably true; the one about limited space is not true for all stores, at least not for the larger ones... But more arguments look better than always just one...

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smartcoyote

It's a shame that this product has been removed from the range...

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M-Infoline

Hello everyone, thank you very much for your contributions. I understand the anger and disappointment about such a measure. And of course Migros doesn't launch products only to take them out of the range two or three years later. In most cases, however, this is due to a lack of demand - that's a fact. It is also true that a large store tends to have more space, but it also has a wider range and therefore more items in its assortment. Kind regards, Richi

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Federwolke

Really now? A larger store has a wider range of products? I wouldn't have thought so, thanks for the clarification! So the wider range is not enough for the wholemeal buns, although the former space for these buns has not been taken up by anything else. So I'm curious to see what new products we can expect soon...

What the decision-makers for product range cuts are obviously not aware of: If I can't find buns in your stores, then I won't buy burgers from you either. It's as simple as that. In recent years, you've used the stupid space argument to remove so many popular items from your range that the 75:25 ratio of my household budget has now changed to around 50:50 in favor of Migros. Curiously enough, the demand elsewhere for items that are supposedly not in high enough demand in your country is quite good. So keep it up, the competition will be happy!

Greetings from a Migros owner who is increasingly asking herself why she is still a Migros owner

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smartcoyote

@feathercloud

Aptly said.

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