Every week when I go shopping I have a new motif, can't Migros also create one that is recognizable? e.g. an M-Better or just an orange M ,
I always see the same ones from the competition and they do free advertising for the store,
I assume that the different subjects are a good business for Migros and they earn millions with the different ones, that's the only way I can imagine that they can do without free advertising.