Dear Migipedia team,
We went shopping today, among other things for tomato and mozzarella salad.
I think it's great that there are so many different types of tomato and I like to buy a special variety like yellow or 'Black Zebra' when I'm cooking for guests, but today I was looking at the price...
...You have to have a calculator and notepad with you to get an overview. Some cost 7.80/kg, others 3.40/250g, others per 300g, ect. ect. ect.
I think it would be great if you could also put the 100g prices on vegetables to create transparency.
Kind regards
All replies (6)
Guest
Hello@andrenobs
I have received feedback from our product range managers that they will check the information again.
Our aim is to make the prices per kilo as easy to calculate as possible. This is easy with 250-500 gram specifications. With 300 grams, however, it is difficult. A 100-gram price should therefore be added there, for example.
We will make sure that this is implemented everywhere in future.
Kind regards
Tanja
Hello@Tanja_Migros
Many thanks, also to those responsible for the prompt feedback and checking the information.
I can understand that it is interesting from a sales point of view to indicate the prices in different gram prices and that you want to keep it simple with 250g/500g/1kg is a good step in that direction. But only standardized information is customer-friendly, everything else is a sales strategy :-)
Especially with tomatoes, I would trust customers to buy the ripest, most regional, most organic, most special or most flavorful fruit. (If someone wants M-Budget cherry tomatoes, they will buy them.) In my opinion, 100g prices should be on all products.
Best regards
André
Hello@Tanja_Migros
the last time I went shopping I noticed that the tomatoes in our Migros in Köniz are now listed either in kilo prices or in 100g prices (including, for example, the 250g or 300g packs).
I think that's great, a big thank you to those responsible!
Kind regards
In Germany, it is even compulsory to include the basic price (price per kg/g/l) on the label. This makes it easier for customers to compare prices.