Dear Migros. I know you're attached to the S behind your name. But so much so that you're now attaching it to everything that's not three on the trees? The plural of Superhäsli is Superhäsli without the S. If your advertisers don't have this in their general linguistic sense, I suggest a school trip to your own food department to the Wienerli, Fischstäbli or Weggli.
Please stop this nonsense!