Hey, why hasn't the Stevia peach ice tea been available for a few weeks now?
It was brilliant and many people bought it.
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Stevia PEACH??? Has there really been a Stevia PEACH iced tea? WHERE and WHERE/ WHEN was this communicated?
There would be knowledge of a relatively "new" stevia LEMON ice tea, but not of a PEACH ice tea sweetened with stevia :(...
Guest
I have now answered this question for myself:
It seems that the product specialist in question doesn't have much of a clue.
Iced tea is not exactly considered natural and is even frowned upon at school.
Most people who drink it don't care about stevia, so the product has been under-promoted. Stevia is a natural plant, is much sweeter than sugar and is calorie-free. That's why stevia belongs in an appropriate drink, e.g. in elderflower or lemonade, which have far too many calories when sweetened with sugar (45kval/dl).
Guest
However, there is another possible explanation for the failure:
Stevia is opposed by the sugar industry. Perhaps Migros just wanted to prove with this ineffectual attempt that there is no market for stevia.
We don't know what is going on behind the scenes.
Now, once again, a clear demand to those responsible:
Stevia is more than just an alternative for sugar, please get appropriate products on the shelves, advertise them properly, not as amateurishly as the Stevia iced tea.
Yes, I agree, especially the advertising for the stevia products is extremely modest. If I hadn't bought iced tea almost every day, I would never have heard of this product.
Also, the iced tea was only available in the large Migros stores and not in the smaller ones at the train stations, where such drinks are more likely to be bought.
Guest
There is also the possibility that the sugar industry will threaten a boycott if the stevia range is expanded....
Couldn't it just be that people don't like this iced tea?
I tried it about 2 months ago and didn't like it at all.
Like any sweetener, stevia has an aftertaste and not everyone likes it.
@mycki-girl: I had a similar experience with the lemon iced tea sweetened with stevia that I tried myself - I didn't like it either, it wasn't aromatic enough, bland and had a kind of 'metallic' aftertaste (perhaps the aftertaste you mentioned?).
The points mentioned by nliechti@gmail.com also seem crucial to me. It was more of a coincidence that I came across this stevia iced tea at all [the fact that stevia sweeteners are also available at Migros was also communicated in a comparatively restrained manner:(...] and the advertising is in no way comparable to other products such as Starbucks coffees, Shakeria drinks, Monster energy drinks etc..
@friendoftheopera: I consider the 2nd of your gen. I think your second explanation is correct in that the burgeoning interest in stevia is hardly beneficial for the "sugar industry".