It was with incomprehension and horror that I read in the press that my favorite drink Passaia (Zero) had been discontinued. Passaia Zero has been my exclusive drink for over a decade because it has a balanced mix of sweetness and acidity that is unmatched by other drinks and is a perfect thirst quencher, especially after sporting activities. My annual consumption (as a single person) is around 50 six-packs of 1.5 liters and around 20 six-packs of 0.5 liters. There are several versions of cola drinks on the shelves at Migros. If they were tidied up a bit, there would surely be room for a Passaia! In case there was a lack of sales: since Passaia was distributed exclusively by Migros, I can't remember ever seeing a marketing campaign for this product. So there's no need to be surprised if sales are slow (because it's only word of mouth). So, dear PMs, take heart, keep Passaia in the range and advertise it accordingly! Then it will also have an additional raison d'être!