For me, the longer the Migros product range is streamlined, the more questionable it becomes! Many things are being abolished without notice and replaced, if at all, with more expensive and not necessarily better products. For example, the Gold brand with high-quality fruit juices - what remains is M-Classic and only a rump range in the 1/4-liter segment anyway. Instead, I can now buy masses of undrinkable waters with vitamin and mineral supplements at astronomical prices. This is less and less my Migros - I get the same inferior products as in competitor stores at the same price. The once large selection is becoming smaller and smaller - I can choose between 8 different orange juices, but search in vain for mandarins or other fruit juice varieties in smaller stores. So I can also go to Aldi or Lidl - one orange juice is enough for me and I can't get the rest anyway, but at least at a better price. Migros' USp, variety, is becoming increasingly insignificant in many product groups.