Gottlieb Duttweiler copied from America. What he couldn't have known about was the sound system in the sales outlets, which didn't exist back then. They started with background music in the 1970s and can't stop. Migros, I think it's terrible what they're wailing. It's not good singing and the English sounds from the ceiling loudspeakers certainly don't sound like a studio. I stay at the 4147 Äsch BL branch - if you stand in the drinks corner in artificial light, where no daylight can reach, and listen to the whining, you could get depressed. Then an interruption with a jingle borrowed from Deep Purple (Strange Kind of Woman) and the droning continues. In a Migros toilet you hear even older stuff, in the Coop restaurant there is music from the time of the preparations for the Gulf War. Too many employees in offices, too few dedicated sales staff!